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Top 6: June 12th 2024
Web Film

Roojai Online Insurance: Triangle of Accident

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Top 6: June 12th 2024
Roojai Online Insurance Launches New Campaign to Highlight Unique Brand Identity
Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand's corporate identity (CI)? The answer comes with the launch of their new campaign, "Minimizing your frustration." This campaign showcases the benefits and unique offerings of Roojai Online Insurance, embodied by the Roojai Kangaroo, especially in the event of an accident.
The centerpiece of the campaign is a stunning film directed by Thailand’s Cannes-winning director, Un Wuthisak from Factory 01. The film vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojai services.
Through this campaign, Roojai aims to reinforce its commitment to customer satisfaction and solidify its brand identity with the iconic kangaroo, symbolizing agility, support, and care.
Experience the new Roojai Online Insurance campaign and see how the Roojai Kangaroo can make a difference in times of need.
The second film will be released next month, continuing to demonstrate the exceptional service and customer-centric approach of Roojai.
Credits Other credits

Group Business Director: Taksina Vasaruchapong

Group Account Director: Mira Komolwanich

Account Manager: Pornchanok Wuttitanakorn

Head Of Brand And Digital Planning: Prasit Kunanuphanchai

Strategic Planning Manager: Nonpakorn Ittiamornphat

Project Manager: Thananya Tagoporn

Art Studio Manager: Kulvadee Apiyanon

Art Studio Officer: Panithan Prodpran



Production House: Factory01

Director of Photography: Abhisit Prasongsup

Assistant Director: Mattanee Uajaremsup

1st Assistant Director: Wityawat Lakam

Production Designer: Wanlop Plumsee

Location Manager: Sukonthip Thongyam

Stylist: Thida Rosthip

Casting: Pornthip Mutisom

Camera Team: Camera Corner Co., Ltd.

Lighting Team: Tang Lighting Co., Ltd.

Mock Up: Parinya Likhitroekwit

Post Producer: Wipawee Khirirat

Editor: Chaleamchon Natipat

Colorist: Rattakhet Naimuang

Sound Engineer: Artit Vongmetta at Mellowtunes Co., Ltd.

Post Production House: One Cool Production Co., Ltd.

Flame Artist: Suppakorn Thoongsin One Cool production Co., Ltd.

Flame Artist Producer: Therdsak Buapian

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