Apple Mac: Powered

Apple's latest Mac campaign employs humor and clever college students to challenge those who think they’ve seen everything - proving there's nothing quite like a Mac.

Directed by Emmy-winner Tom Kuntz and featuring the work of Oscar-winning cinematographer Hoyte Van Hoytema, the latest Mac campaign features a cast of characters who believe they know all there is to know about laptops. From the incredible performance of Apple silicon on Mac to its industryp-leading battery life and Find My support that brings peace of mind, each film humorously illustrates that there's truly no substitute for Mac.