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Web Film
Roojai Online Insurance: Triangle of Accident
Roojai Online Insurance Launches New Campaign to Highlight Unique Brand Identity
Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand's corporate identity (CI)? The answer comes with the launch of their new campaign, "Minimizing your frustration." This campaign showcases the benefits and unique offerings of Roojai Online Insurance, embodied by the Roojai Kangaroo, especially in the event of an accident. The centerpiece of the campaign is a stunning film directed by Thailand’s Cannes-winning director, Un Wuthisak from Factory 01. The film vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojai services. Through this campaign, Roojai aims to reinforce its commitment to customer satisfaction and solidify its brand identity with the iconic kangaroo, symbolizing agility, support, and care. Experience the new Roojai Online Insurance campaign and see how the Roojai Kangaroo can make a difference in times of need. The second film will be released next month, continuing to demonstrate the exceptional service and customer-centric approach of Roojai.
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