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Web Film

PlayStation / God of War Ragnarök: All Parents Can Relate


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Sony Interactive Entertainment, the creator of the PlayStation family brand of products, is excited to debut the latest campaign to support the launch of God of War Ragnarök, the sequel to the critically acclaimed God of War (2018) from PlayStation Studios’ Santa Monica Studios. The most anticipated game launch of 2022 brings together an iconic cast of entertainment and sport personalities, along with their talented kids, into one interesting parent-child meeting. LeBron and Bronny James, John and Ella Travolta, and a Kratos-inspired Ben Stiller and his son Quin star in “All Parents Can Relate,” a humorous take on the most relatable aspect of parenthood: no parent gets it right all the time. In God of War Ragnarök, the threat of Ragnarök hovers over the father and son duo, Kratos and Atreus, who must journey to each of the Nine Realms in search of answers as Asgardian forces prepare for a battle that will end the world. Kratos must learn when to hold on and when to let go of Atreus, who is now a teenager and in search of his own identity. “All Parents Can Relate” draws parallels to God of War Ragnarök from an unexpected angle; a group of individuals who know that we are all works in progress. Whether they’re a parent unintentionally embarrassing their child in public or preparing them for a prophesied epic battle.
Credits Other credits

Client

Senior Vice President, Head of Global Marketing: Eric Lempel

Senior Director, Marketing Partnerships, Activations & Events: Jill Erb

Director, Influencer Partnerships: Kosi Egbuta

Senior Brand Manager: Tala Rodriguez

Creative

Chief Creative Officer, Director: Greg Harrison

Chief Operating Officer, Executive Producer: Erica Coates

EVP Strategy, Concepting, Writer: Allan Gungormez

Concepting: Clark Rogers

SVP Entertainment, Accounts: Alyson Fishbein

Account Director: Renee Szostak

Production Director: Spencer Jarrold

Supervising Producer: Valerie Lopez

Production Coordinator: Amanda Cueva

Line Producer: Austin Sepulveda

Line Producer: James Heth

Editorial: Matt Delamater

Editor: Zachary Weinberg

Assistant Editor: Austin Cadman

Assistant Editor: Anthony Bonetti

Graphics: Grace Kim

Motion Graphics: Brian Strauss

Postproduction Supervisors: Ken Peltan, Douglas Salkin, Scott Angel, Brandon Halverson

Colorist /Conform Artist: Joseph Whiting

Colorist: James Knott

Conform Artist: Andrew Handrich

Audio Mixer: Brian Magill

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