IAB FORUM: Q-ART CODE

IAB Forum is the most important Italian event dedicated to digital innovation. This year the general theme of the event is "Decoding Change": the ability to decode thousands of ever-changing keywords. It's the same ability to decode the boring and gray QR Code by turning it into a Q-ART Code. We created 3 effective art-works, representing the thematic keywords of an ever-evolving digital world: the Blockchain and new interfaces, the Metaverse and Virtual realities, and eSports&Gaming. We applied the concept of the art to the digital world to capture attention and arouse enthusiasm for even a simple scan that can throw us into the knowledge of our future.