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Top 6: November 9th 2022
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AIGLE: Go Out, Breathe In, 1
Top 6: November 9th 2022
By 2030, more than 50% of the world’s population will be living in cities. Inevitably, our relationship with nature is weakening. However, we have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder. With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us. Through a film and a series of OHH/print produced by BETC and British photographer Laura Coulson, Aigle poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape in a poetic manner. With this campaign Aigle underlines its brand purpose: allow everyone to live their life to the full, and leave nothing behind but their footprints. Aigle was the first major brand to become a purpose-driven company in 2020, and is working towards providing more sustainable fashion, with 68% of its Fall Winter 2022 collection made from eco-designed products. The campaign unveils the brand’s new Fall Winter collection by its trio of artistic directors Etudes Studio: a collection designed for day-to-day life, fashionable and timeless sustainable creations. The campaign will air in Europe and Asia from November 2nd, 2022, with a film and 4 OHH/Print executions.
Brand Managers: Laetitia Rambaud, Eva Hicheri, Aurelie Saint-Martin, Melanie Pinsolle Also best this week |
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