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Kia / FIFA World Cup 2022: Every Four Years
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Creative agency INNOCEAN Berlin celebrates Kia’s partnership with FIFA by creating a campaign that pays tribute to all the inspiring moves, big or small, that people make during the World Cup. It's the agency's latest effort to strengthen the brand’s ethos of 'Movement that inspires' ahead of the global event taking place in Qatar this coming November. The campaign was launched with a main film called 'Every Four Years' taking viewers on an emotional journey through different parts of the world. It sheds light on all the various rituals that come out every four years while serving as a reminder that during the World Cup, we’re all capable of inspiring things. Directed by Salomon Ligthelm and produced by Stink films, the main film was accompanied by three empowering shorter ones, honouring the unique ways people express their fandom in.
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