 |
Web Film
Call of Duty: Modern Warfare II: 141
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
A historic day for Call of Duty and for Mexican regional music. Leading up to the launch of Call of Duty: Modern Warfare II on October 28th, Call of Duty and Banda MS debuted a completely original song created exclusively for the franchise. More than a traditional ´corrido´, the song is an anthem with cultural significance and a celebration for Call of Duty and Banda MS fans around the world. Call of Duty collaborated with Banda MS on the “141 “ corrido, turning the historical narrative of this musical style upside down. The song is accompanied by a music video and the idea for the “CORRIDO OF DUTY” campaign created by the Mexican independent agency Archer Troy, a film full of easter eggs that refer to the new game, its maps, new characters and clues that gamers will decipher. This campaign, which began as a local idea, soon scaled internationally. But not only that. What was going to only be a song to introduce the game in the lead up to launch, became an anthem within the gameplay since "141" will be heard at important moments of the game’s single player campaign. That is, anywhere in the world, millions of Call of Duty users will be able to listen to it and get a stronger sense of Mexican culture.
CREATIVE VP: Mike Arciniega Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
