TV ad: ESPN: Performance Evaluation

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Less than two weeks from the return of the ‘This is SportsCenter’ campaign, ESPN is back with its second spot for the fan-favorite campaign with “Performance Evaluation.” Performance Evaluation will air for the first time during the College Football Playoff National Championship between No. 1 Georgia and No. 3 TCU on Monday, Jan. 9 at 7:30p ET on ESPN. The creative showcases SportsCenter anchors Elle Duncan and Kevin Negandhi meeting with ‘The Fighting Okra' from Delta State University. The anchors share that co-workers aren’t particularly thrilled with The Fighting Okra’s attitude, with Duncan noting employees have called it moody, negative, and even a buzz kill, among other descriptors. The look on the never-changing face of The Fighting Okra says it all. This is the second installment of the This is SportsCenter return, with more commercials set to launch throughout the year featuring Olympic Gold Medalist Track & Field phenom Sydney McLaughlin, along with more athletes, mascots and SportsCenter anchors such as Jay Harris, Hannah Storm, and more.

Category Entertainment & leisure
Client ESPN
Agency Arts & Letters Creative Co.
Production O Positive
Country United States of America
Uploaded 12 January, 2023

Credits

Director
Jim Jenkins
Executive Creative Director
Charles Hodges
Creative Director
NJ Placentra
Creative Director
Andrew Kong
Creative Director
Molly Jamison
Creative
Scott Hayes
Creative
Chris Kim
Executive Producer
Calleen Colburn
Executive Producer
Marc Grill
Senior Producer
Andrea Rodriguez
DoP
Vince Vennitti

Other credits

ESPN

Laura Gentile - EVP, ESPN Marketing and Social Media

Seth Ader - VP, Brand Marketing

Peter Mulally - Senior Director, Brand Marketing

John Lobo - Associate Director, Brand Marketing

Lenny Washington - Marketing Coordinator, Brand Marketing

Stacey Pressman - Director, Talent Production

Katie Hennessey - Sr. Talent Producer

Matt Cheron - Associate Director, Marketing Production

Jonathan Little - Associate Producer II , Marketing Production

Cameron Gross - Associate Producer, Grande & Leonard

David Wimberley - Production Coordinator

Thomas Hamilton - Production Coordinator

J’Ron Erby - Social Media Manager, ESPN Social Content

Jordan Toczynski - Sr. Social Media Specialist, ESPN Social Content

Lauren Giudice - Social Media Manager, ESPN Social Content

Allie Snow - Social Media Specialist 1, ESPN Social Content

Chris Duffy - Director, Talent Management, ESPN Talent Development & Planning

Kalidia Reyes - Talent Relations Manager, ESPN Talent Development & Planning

Agency

Charles Hodges - Founder

Temma Shoaf - Head of Production

Andy Grayson - Director of Strategy

Austin Butler - Assistant Producer

Lenora Cushing - Director of Business Affairs

Jennifer Kmetzsch - Assistant Business Affairs Manager

Brenda Schneider - Group Business Director

Hill Shore - Business Director

Lauren Lawson - Business Manager

XYZ

Adrian Mojica - Director of Operations, XYZ

Whitney Green - Executive Producer, XYZ

Ryan Dunstan - Resource Manager, XYZ

Lauren Galanides - Senior Producer, XYZ

Pat Blumer - Edit Lead, XYZ

Sho Kellam - Assistant Editor, XYZ

Rachel Hamburger - Assistant Editor, XYZ

O Positive

Toni Barton - Production Designer

Company3

Tim Masick - Colorist

Ryan Moncrief - Color Producer

Stephen Winterhalter - Color Assistant

Parliament

Creative Lead

Nathan Kane

Kathleen Kirkman

Production

Anna Kravstov

Kat Maidment

Sebastien Le Coz

Barking Owl

Elizabeth McClanahan - Sound Designer & Mixer

Ashley Benton - Executive Producer

Jenna Pangilinan - Associate Producer

Kelly Bayett - Creative Director

ESPN: Performance Evaluation

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ESPN: Performance Evaluation

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