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Waka Kotahi NZ Transport: Through My EyesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Waka Kotahi (New Zealand Transport Agency) needed to challenge both the way people think about their speeding and the way they feel about the Police who enforce it. The solution was to simply and honestly show the reality of a traffic cop’s routine - the stark contrast between the tired excuses for speeding they hear and the horrific scenes they see.
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