Kanzi Apples: Kanzi full sung

What kind of worm is good for apples? An earworm! It was a creative JOY to compose and produce a new Brand Sound for Kanzi Apples - embarking on a melodic mission to etch KANZI on the mind-shelf of premium apple loving grocery buyers. Our brief was to convey the juicy sweet tang and superior crunch of KANZI and make it stick! Backed by testing on SCA's Veritonic platform and human response feedback, the new KANZI jingle and brand sound launched in March on video and audio platforms: TV, BVOD, podcast and radio to celebrate the new Kanzi season.