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Top 6: July 5th 2023
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Kōpū O Te Rangi: Pikari Mai

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Top 6: July 5th 2023
Sick of seeing coronation gossip all over the internet? Pikari Mai is a new online web browser tool that replaces royal gossip and news, with indigenous content pulled from a range of other news sources. Pikari Mai is a new online web browser tool that replaces fanfare and coverage of the royal coronation with indigenous content. The plug-in works by using a data scrape to automatically scan web pages for keywords and visuals relating to the royal family. It then switches this content out for indigenous articles, sourced from multiple indigenous publishers. People who use the plug in will see that royal content is redacted and replaced.
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Client: Hāmiora Bailey (Ngāti Huarere, Ngāti Porou ki Harataunga), Founder.

Media Agency: Hearts & Science

PR Agency: Porter Novelli

Media Partners: JCDecaux, MediaWorks, Go Media. Phantom

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