Gala Bingo: Brolly

Working with digital audio specialist AMA, Gala Bingo have created 40,964 unique radio ads to help everyone hear their perfect 5 in a row. Each ad changes its script to feature words based on where and when it is being heard.
Over 153 words were recorded to allow the ads to change depending on location, time, weather, holidays, astrological events and local or national cultural and sporting events. For example ‘Sequin’ will be heard in honour of this year's Eurovision Final and ‘Sausage’ will only be heard in and around Cumberland - a British region famous for it's sausages.