 |
Tv
Grand Marnier: Every Grand Moment Starts With an Unexpected Encounter
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier, the Cognac and bitter Orange liqueur, explores how the meeting of elements from different worlds can signal new beginnings, new perspectives, and new heights. It’s the meeting of cognac and bitter orange liqueur - the unexpected encounter of Grand Marnier’s key ingredients - that led to the creative of the new brand campaign. Launched globally, the Grand Encounter campaign devised by creative agency Wunderman Thompson France, will reach consumers across digital, print and POS channels, to communicate the power of the unexpected. In the six mini-films of the brand campaign, Grand Marnier is shown alongside other grand encounters including the beautiful but uncharacteristic combination of a ballet dancer and street dancer, and the uplifting collaboration between a classical pianist and upbeat DJ. Each film, which has a music video feel, and a distinctive soundtrack celebrates the grand encounters unlocked by these unexpected meetings, a metaphor for the cognac and bitter orange liqueur pairing.
Brand Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
