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Southern Cross: Paws Off! Warning Symbol
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Created by TBWANew Zealand for Southern Cross Pet Insurance and supported by the New Zealand Veterinary Association, Paws Off! is the world's first freely available warning symbol, for consumers and brands to alert pet owners to toxic ingredients in human food and drink. Paws Off! is part of Southern Cross Pet Insurance's ongoing initiative to identify and tackle the threats pets face to help them live their best and longest lives.
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