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Outdoor
Southern Cross: VIS - The Road Safety Collection: Nightbreaker Coat
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VIS - The Road Safety Collection is an 8-piece couture fashion line and ready-to-wear bandana range that’s designed to raise the profile of the pet road safety issue, and also make pets physically more visible at night around roads.
A collaboration between leading pet insurance provider, Southern Cross Pet Insurance, and Matthew Adams Dolan who’s known for his work with Rihanna, Gigi Hadid and Lady Gaga, VIS is high fashion in daylight, hi vis in car headlights. The outdoor campaign is unique for an Insurance company. No shouty offers. No overly horror story imagery. Barely even a logo. The goal of these pieces was to turn up like a famous fashion brand and turn heads. Once we had them hooked and on our site, which saw a 94% increase in traffic, they could get their hands on VIS, or simply discover more ways to keep their pets safe around roads.
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