Whānau Ora: Our Future is Māori

Whānau Ora launches their 'Our Future is Māori' campaign - a statement on its bold vision for greater Māori aspiration and inspiration. It speaks to the simple assertion that Māori must, and will, take charge of their own future.

On the morning of campaign launch, two back-to-back full-page print adverts were published in 'The Post' - the dominant newspaper in Wellington (New Zealand's capital and location of Parliament).

Directed at bureaucrats and policy makers, the pointed juxtaposition of messaging is a reminder of Tino-rangatiratanga, and stresses the effectiveness of a for Māori by Māori approach to supporting Māori wellbeing across the country.