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Top 6: May 31st 2023
Interactive

Augmental: MouthPad^

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Top 6: May 31st 2023
MIT Media Lab spinoff Augmental, an innovative hardware startup focused on creating human-first experiences that enhance everyday interactions with digital devices and interfaces, today announces the launch of the MouthPad^ — a groundbreaking innovation that allows people to control devices purely through the movement of their tongue. The hardware company’s first device aims to push the boundaries of hands-free computing making technology more human. As a fully bespoke, smart intra-oral interface, customized to the user’s mouth with the ability to connect to several personal devices, this cutting-edge product is set to usher in a new frontier for hands-free technology. By tapping into the under-explored interactive potential of the tongue, the MouthPad^ is part of an exciting new wave of accessible tech products set to emerge from Silicon Valley. The World Health Organization estimates that 1.3 billion people – or 16% of the global population – experience a significant disability today, which constitutes the disability community as one of the world’s largest underserved groups. According to a study by the CDC, nearly 1 in 50 people live with paralysis, or approximately 5.4 million people. While eye-tracking technology, ‘pure’ voice assistance, and even lip-controlled joysticks all offer degrees of hands-free access to the digital world, users can be left frustrated, fatigued, or with damage to their teeth. There is a clear need for more technological innovation regarding how we control current and forthcoming digital devices without our hands. Led by principles of universal design and inclusivity, Augmental launched an R&D program focusing on the needs of people with limited hand control. By working with the disability community, Augmental gained invaluable insights that helped inform the development of the device. The goal is to scale up the MouthPad^ so that it can be used by the broadest possible audience, allowing people to carry out everyday tasks hands-free and enjoy digital control with greater ease and independence.
Credits Other credits

Agency

Global Executive Creative Directors & Chief Creative Officers, LATAM: Daniel Minaker & Sebastian Tarazaga

Global Head of Inclusive Design: Josh Loebner

CEO, Peru: Paul Thorndike

Managing Director, Peru: Carlos Bernal

Chief Content Officer, Peru: Augusto E. Landauro

Global Senior Account Director: Dana di Lello

Account Director: Chiara Mavila

Senior Head of Production: Rodrigo Sanchez

Agency Editor: Daniel Ayllon

Creative Collaborator: Bruno Reggiardo

IT Project Manager: Diego Jimenez

IT Project Manager: Beatriz Rosales

Technical Architect: Edgar Soto

Developer: José Andrés Monge

Developer: Merelyn Rodriguez

Developer: Carlos Loayza

Developer: Jocelyn Roman

QA Analyst: Jan Kubny

Global Creative Operations Director: Nora Farley

Global Campaign PR Lead: Jessica Hartley

Global Communications & Public Relations Manager: Emilie Sharp

Public Relations Director, North America: Rebecca Sullivan

Production

Editor: Voltron

Assistant: Frankie Pugliese

Client: Augmental

Corten Singer: Co-Founder & Engineer

Tomás Vega: Co-Founder & Engineer

Julian Castellón Odabachian: Biomechanical Engineering

Jay Damodaran: Business Operations

Fernando Del Campo: Strategy

Corbin Halliwill: Software Engineering

Jana Marie Hemsing: Electrical Engineering

Gabi Muñoz: Business Development

Oscar Rosello: Design

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