Menstrual hygiene brand Kotex, together with Ogilvy, have launched “Period Planet”, a new educational campaign built around an immersive, web-based gaming experience to combat … read moremisinformation, stigmas and myths around female menstruation. In the game, the player’s mission is to transform Period Planet from a dark lifeless moonscape where myths and misinformation have been left to run amok, into a lush, healthy planet as they embark on an immersive journey to learn more about puberty, the reproductive system, and period management. Upon completing the 4 levels of the game, players are rewarded with a downloadable version of their game avatar, free period products and encouraged to use period tracker to stay on top of their period. The campaign has launched nationwide in Australia and is expected to be adopted across other APAC markets over the course of the year.
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