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Top 6: May 31st 2023
Interactive
Recetas Nestlé: Recipes vs ArthritisTop 6: May 31st 2023
Recetas Nestlé, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest of the world. Due to the pain caused by arthritis in their hands, many people are forced to stop cooking. As the number one culinary platform in Mexico, Recetas Nestlé wanted to become the ally of Mexican cooks, helping those who felt they could no longer cook, due to this autoimmune disease, realize there was another way to fight it. In partnership with a physical therapist, a dietitian, and a chef, Recetas Nestlé, Publicis Conseil and Publicis Mexico created “Recipes vs Arthritis”: a series of arthritis-friendly recipes that combine hand movements and the right ingredients to help people cope with arthritis, so they don’t have to give up on their passion. These special recipes found on the Recetas Nestlé site provide information about this disease and 20 recipes so far that contain different hand exercises for users to do while cooking. Editorial notes with relevant information about symptoms and exercises for people with arthritis are also incorporated with the recipes.
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