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Top 6: June 14th 2023
'Buy Now Pay Later' schemes have exploded in popularity in recent years, but lately they've been receiving plenty of negative attention, including from government regulators, for … read moretrapping people into spirals of debt.
So we launched our own pay later scheme for Hell Pizza that lets customers buy a pizza now and not pay until much, much later, when they're deceased. With no late fees or penalties.
Agency: Yarn
A microsite gives customers the chance to select their pizza and share a signed Codicil to Will on social media, which will become a legally binding contract for 666 customers in NZ and Australia that commits them to including their pizza invoice in their Will.
Over 12,000 contracts have been signed within the first few days, sparking news headlines all around the globe, including the primetime 7NEWS in Australia and the Washington Post.
Legally, Hell Pizza can come knocking for their payment, but we’ll have to wait and see…
read less...Client: Hell Pizza
CEO: Ben Cumming
Founder: Callum Davies
Marketing Manager: Siang Tay
PR: Thorn PR
Jacinda Thorn: General Manager
Sadie Beckman: Senior Media Advisor
Hannah Palframan: PR Consultant
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