Pony Malta: Bit The Future

Footballers only receive support when they start to succeed and that is when everyone wants to watch and attend their matches. For this reason, many of the young soccer players do not achieve their goal of being future promises of Colombian soccer.

We created the largest digital sporting event in history making Pony Football streaming the platform for people to support these promises. And Pony Malta promised to take these viewers to enjoy a game of the same player when he is a star in his team of the future.

We appropriated one of the assets most used by teens "Bits", which function as exchangeable interactions for streamers. This time the Bits were shared by viewers to players and could be exchanged for training resources. Users who shared Bits could attend matches of the future.