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Whānau Ora: Our Future is Māori


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Whānau Ora launches their 'Our Future is Māori' campaign - a statement on its vision for greater Māori aspiration and inspiration. It speaks to the simple assertion that Māori must, and will, take charge of their own future.

The hero film is a bold statement of self-belief, a reminder of Tino-rangatiratanga, and stresses the effectiveness of a for Māori by Māori approach to supporting Māori wellbeing across the country.

Set to the backdrop of ‘Tūtira Mai Ngā Iwi’ (a unique arrangement composed by the late Wi Huata and performed by Kahurangi NZ māori dance theatre at Tākitimu Marae), it provides an honest portrait of the realities of Māori whānau and thriving communities interwoven with Whānau Ora throughout Aotearoa.

There is strength in knowledge, and there is strength in whakapapa. Whānau Ora are carving the way forth, in an ode to those who have come before.
Credits Other credits

Whānau Ora team: Awerangi Tamihere, Kātene Durie-Doherty, Maria Te Whiu, Jason Paahi



Marae: Tākitimu Marae (Waihīrere)



Waka: Kahakura Kaihoe & Te Korowai

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