Whānau Ora: Rep Your Suburb.

This year, New Zealand‘s Census numbers were lower than expected, with a particularly low turnout from indigenous communities.

Whānau Ora needed to find a way to connect with these communities and remind them why it’s important to be counted.
In New Zealand, area codes are a badge of pride; a symbol of where you’re from and who you are. So we created a bespoke pop-up store, decked out with exclusive merch for each area code – none of which was available or for sale anywhere else. The only way people could cop a piece of merch and rep their suburb was by completing their Census form.

In just three weeks, over 85% of the projected goal has been completed, with plenty more to come.