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Mattress Firm has revealed the next chapter in the brand’s sleep revolution – a new national summer campaign, ideated by creative agency Fallon, that delves deeper into the transformative power of quality sleep and the profound impact of a correctly matched mattress. Campaign spots - Boyfriend, Huddle, Book Club, Father, #1 Fan, Passport - are linked and additional campaign details can be found below.
Credits
Other credits
Agency
Erin Simle, Head of Production
Brendan Lawrence, Director of Business Affairs
Savanah Brihn, Group Strategy Director
Matt Garcia, Executive Sponsor
Josh Ahlberg, Group Account Director
Karli Kolbert, Account Director
Fallon
Brendan Lawrence, Director of Business Affairs
Savanah Brihn, Group Strategy Director
Matt Garcia, Executive Sponsor
Josh Ahlberg, Group Account Director
Karli Kolbert, Account Director
Publicis
Pam Portsmouth, VP, Broadcast Production
Alister Adams, GM, Chief Digital Officer
Scott Harrison, Digital Strategist
Ashley Weber, VP, Brand Director
Jenny Chen, Account Supervisor
Mattress Firm:
John Eck, Chief Executive Officer
Mickey Mericle, Chief Marketing and Experience Officer
Sam Bennett, SVP, Marketing
Sofya Vannelli, Senior Director, Brand Marketing
Christine Reiter, Director, Marketing
Live Action Company: Epoch
Ritu Paramesh, Line Producer
Editor / Co
Edit house: Whitehouse
Editors: Brian Gannon/Heidi Black
Asst editor: Joe Carugati
VFX or Animation Company
VFX co: Volt Studios
Flame artists: Steve Medin/Pete Olson
Flame assist: Sarah Thomas
Colorist / Co
Color Co: Harbor
Colorist: Oisin O’driscoll
Audio Mixer / Co
Mix Co: SisterBoss
Engineer: Micah Johnson