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Sky Ireland: Outbelieve
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Ahead of the Republic of Ireland Women’s National Team kicking off their World Cup journey against Australia on Thursday 20th July, Sky Ireland, in partnership with Core, has launched a significant multi-platform advertising campaign rallying the nation to OUTBELIEVE and get behind the team this summer as they take on the world and compete in their first ever Women’s World Cup. The campaign TV ad focuses on the excitement and anticipation one fan experiences as her belief in the Women’s National Team builds as the tournament nears. With the recent growth of interest in women’s football, record TV viewing figures and more girls playing than ever before, the TV ad is a representation of thousands of young fans whose belief and support in the team will grow even further this summer, as the team make history in Australia.
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