Who knows where attraction will take you? A message that sets the tone for Peugeot’s new brand campaign for the launch of the 308 electric model. In this campaign, directed by Mark Jenkinson, a camera falls under the spell of the new Peugeot and decides to follow it around town. Despite the pitfalls, nothing can distract its gaze from the new vehicle. A sympathetic story written by the Open agency, produced by Movie Magic and post-produced by Else, in which the artists of The Mill Paris were able to bring this endearing mascot to life. Not forgetting Philip Louis Hambi’s colour grading touch.
