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Nissan Canada: Operation Thrill
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Nissan Canada’s Institute of Thrillology campaign, originally launched last summer, has been given a creative refresh and relaunched as Nissan Thrillology – Operation Thrill. As Nissan has one of the newest lineups of vehicles in Canada, this work encourages Canadians to take a new look at the brand and their offering. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA. Gearing up for a summer of excitement, Nissan Thrillology – Operation Thrill tells the story of an ordinary day, made extraordinary by a feature-filled, fun to drive Nissan. We follow a father and daughter taking on parallel parking for the first time with confidence at every turn in the Nissan Rogue. The Intelligent Around View® Monitor guarantees smooth sailing while ensuring every drive passes the ‘thrill test’ with flying colours. Operation Thrill continues to focus on the work of our elite team of Thrillologists, who rigorously test our vehicle technology to ensure every drive is as exciting as possible. In this iteration, thrill is brought to life by championing real human outcomes that are made possible when driving a Nissan vehicle. Audiences will notice a natural evolution from the first campaign as we take what was done in the lab at the Nissan Institute of Thrillology to the road – all with the same level of focus on tech, safety and the driving experience. This work cruises past category conventions to highlight the human nature attached to Nissan vehicles and the driving experience, rather than traditional brand focused spec and feature talk. Nissan Thrillology – Operation Thrill work looks past the traditional ways vehicle features are shown to instead celebrate the emotions that they truly evoke. It therefore builds on the Nissan promise of designing vehicles and innovative technologies that deliver thrills at every turn.
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