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Nissan Canada: Whole New Thrill Woof
In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, ‘Whole New Thrill’. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple – In a world where competitors are packing wall-to-wall list of features in every ad, Nissan went the opposite direction. Each film showcases a single feature. Human First - The campaign is rooted in real human truths, rendered through emotional storytelling. We see how Nissan’s fit into people’s lives…instead of the other way around.
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