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Subaru Ascent: Room For Everyone
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Subaru Canada is promoting its new 3-row Ascent SUV with the help of an unexpected backseat companion. The advertising campaign tells a heart-warming story about a farm girl and her large pet pig, who gets to leave the farm and see the city for the first time, thanks to the spacious and comfortable three-row Subaru Ascent. Conceived by Zulu Alpha Kilo, the campaign is the latest instalment under Subaru’s successful Welcome to Uncommon brand platform, launched in 2021, which features the uncommon experiences made possible by Subaru’s remarkably capable vehicles. The campaign is launching across Canada in TV, digital, OOH, and social initiatives. Zulu Alpha Kilo led the strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying. Post-production was handled by Zulubot and the Vanity and original music was composed by OSO Audio.
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