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Subaru Ascent: A Big Day Out
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Subaru of America, Inc. today debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. "Dream Big" – Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big. Thankfully, the all-new 2019 Subaru Ascent is big enough and capable enough to overcome any obstacle—including the teenage years. In "Big Day Out" a curiously precocious little girl leads a big family around town to visit her favourite spots. Three generations ride together in one spacious SUV, the all-new 2019 Subaru Ascent, to share an afternoon filled with laughter, learning, and most of all, love. At the end of the day, we realise there’s a lot more to this little girl than meets the eye. Important Moments” focuses on how they say life flashes before your eyes in a near-death experience. In this cinematic, suspenseful commercial, we witness a father recall a burst of tender family moments in an instant—precisely the time it takes his Subaru Ascent’s EyeSight Driver Assist Technology safety feature to engage. As the flashbacks build to a tension-inducing crescendo, we’re snapped back to reality, only to breathe a sigh of relief knowing his overprotective Subaru stopped short of danger, saving his family and ensuring more precious memories to come.
Director of Brand Planning: Brenna Smithson Related |
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