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Subaru Ascent: Dream Big
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Subaru of America, Inc. today debuted a new creative campaign via Carmichael Lynch, centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. "Dream Big" – Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big.
Director of Brand Planning: Brenna Smithson Related |
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