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Pizza Pizza: Growflation Pizza
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Pizza Pizza is fighting back against shrinkflation with its new menu item, the Growflation Pizza, available now. As other brands offer less for the same price, the Growflation Pizza is the exact opposite: a medium pizza for the price of a small - or 44% more pizza. Shrinkflation has impacted almost every industry, but food and other consumer packaged goods have been at the forefront of this conversation for many months. The Growflation Pizza contrasts this movement by increasing the size of their small pizza and keeping more dough in Canadians' pockets. Pizza Pizza took a similar stance against inflation last year by introducing their Fixed-Rate Pizza, an XL four-topping pizza at a guaranteed price of $16.99. The Fixed-Rate Pizza launched a few days after Canada’s biggest interest rate hike in 40 years and was so successful Pizza Pizza has extended the offer until the end of 2023. Fixed-Rate Pizza and Growflation Pizza further support Pizza Pizza’s belief that Everyone Deserves Pizza by combating rising prices and diminishing portions. The Growflation pizza was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign across Canada. Paid media is planned by Media Experts, including OLV, social ads, display, SEM and OOH, while PR is managed by spPR.
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