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Blind Low Vision NZ: The Hi-Vis Herald for low vision New Zealanders.
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155,000 New Zealanders living with low vision aren’t seeking the help of Blind Low Vision NZ and are missing out on many of life's pleasures. Like reading the daily news.
So to raise awareness of the support available at Blind Low Vision NZ, YoungShand partnered with NZ's national newspaper in a media first - and created a Hi-Vis newspaper. The ‘Hi-Vis Edition’ allowed low vision sufferers to read the paper by utilising a larger font, yellow and black colour for increased visibility and adjusted imagery for higher contrast and easier comprehension.
Design & retouching: Ryan Overeem Related |
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