TV ad: Blind Low Vision NZ: Hi-Vis ad for low vision people.

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Studies have shown that Kiwis think that Blind Low Vision NZ is only for the almost or fully blind, and they are waiting too long to ask for help. Meaning that there are 155,000 New Zealanders who are not accessing tools and support that might help them.

So we launched a campaign to get as many eye-balls as possible. Literally.

We created a hi-vis ad for low vision sufferers to raise awareness by highlighting magnification techniques, high contrast, bold typography and automated audio description to create a spot that’s intentionally hard to miss.

Category Charities & appeals
Client Blind Low Vision NZ
Agency YoungShand
Production Assembly Ltd.
Country New Zealand
Uploaded 24 July, 2023

Credits

Director
Jonny Kofoed
Executive Creative Director
Corey Chalmers
Creative Director
Scott Maddox
Creative
Tess Saxby
Art Director
julie spedding
Copywriter
Kent Briggs
Agency Producer
Esther Watkins

Other credits

Design & retouching: Ryan Overeem

Strategist: Kirsten Bray

Group Account Director: Ben Hopkinson

Account Manager: Ella Soule

Head of Media Partnerships: Megan Flynn

Media Strategist: Andrea Long

Executive Producer: Jane Oak

Sound Editor: Shane Taipari @ Franklin Rd

Blind Low Vision NZ: Hi-Vis ad for low vision people.

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Blind Low Vision NZ: Hi-Vis ad for low vision people.

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