Guinness: Guinness Brewery of Meteorology Promo Pub

Let’s be honest Guinness isn't a natural pairing for the Australian climate. For most, it’s an occasional beer drunk on St Patty’s Day and the odd visit to an Irish pub. We needed more occasions for Aussies to enjoy Guinness - the entirety of winter made sense. To establish winter as ‘Guinness Season’, we developed our own weather app cheekily named ‘The Brewery of Meteorology’. If the mercury dropped to Ireland-like temps in your area, you were notified and offered a free pint at the nearest Guinness pouring pub. Not bad.

To promote the app we enlisted Irishman and celebrity chef Colin Fassnidge to act as a roaming weather reporter. The campaign is live across Instagram, YouTube, radio as well native weather apps like WeatherZone and the real Bureau of Meteorology.