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Guinness: Guinness All Black

In the recent Rugby World Cup quarter final, New Zealand’s All Black’s were going up against Ireland - a country synonymous with an all black beer…we couldn’t help ourselves.

The spots play on Guinness’ 263 year history of brewing dark beer and leverage their ties with rugby. The creative was supported across social and OOH in the lead up to the Rugby World Cup quarter finals (and yes, they actually ran).
Credits Other credits

Jasmina Porter - Group Head / Client Partner

Taylor York - Group Account Director (PR)

Francesca Di Stefano - Account Director (PR)



UM

Reprise

Client: Lion

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