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ESPN: The Greatest Story Ever Played
ESPN is bringing back 'The Greatest Story Ever Played' campaign that debuted ahead of the 2022 college football season. In collaboration with Arts & Letters Creative Co., the creative - on ESPN platforms - evolves on the story that keeps getting greater. At a high level, college football is a story that takes place every fall Saturday in front of hundreds of thousands of fans. Sometimes in 'The Swamp' or in the desert...and even on top of mountains. College football is a sport rich in tradition, and the fan experiences among these atmospheres is what makes the sport so popular and unique. At a closer level, as fans experience each exciting chapter of the college football season, answers become clearer. Can Georgia pull off a three-peat? Is Alabama ready for its revenge tour? Will Michigan, Ohio State, and Texas Christian University (TCU) make a return to the College Football Playoff? These are only a few of the storylines that have been building throughout the spring and summer following Georgia’s second straight national championship.
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