Print ad: Weet-Bix: So Good

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Weet-Bix has been part of South African households since 1929 and part of providing the nutrients to South Africans, to make them hardy. As the country's best-selling breakfast cereal, it may be the secret to our nation’s sporting successes, across various codes – especially in rugby. Or so we imagine, at least.

And with the Rugby World Cup underway, it’s only fitting that what fuels the nation (and, hopefully, South Africa's national rugby team) gives a shoutout to what the people are passionate about and proud of – the Springboks (as SA's team is colloquially known).

*The print ad aired after South Africa's opening win over Scotland at the RWC, and before they resoundingly beat Romania a week later.