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Top 6: October 11th 2023
Interactive
Morning: Alternative Stock ImagesTop 6: October 11th 2023
Sad offices, fake smiles, lack of diversity ... It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil the "Alternative Stock Images'' campaign. Since its launch, Morning reinvents corporate offices with beautiful office settings designed with collaborators in mind. But there was still a place where change about office design was long overdue: stock images. BETC Paris and Morning worked together to identify and select the most searched office life images on popular image stock websites. Result: pictures that are too often very stereotypical in the employee representation (often through old white males at the foreground and women in the background) as in the office design (dull carpets, drop ceilings, soulless open spaces). All these pictures were reshot identically - same framing, same situation.- but inside Morning locations. For this occasion, Morning's own employees became models and stepped in front of the camera to reproduce hundreds of pictures and show their vision of office life: more inclusive, less formal, more fun.
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