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Medical advances have seen the life expectancy for Canadians with Down syndrome more than double over the past 40 years. The average life expectancy has risen to over age 60 today, … read moreup from 25 years of age in 1983. Many people with Down syndrome are now beginning to outlive their parents, and the responsibility for caregiving is increasingly being passed on to siblings. As their primary caregivers, parents often carry the knowledge about how to care for those with Down syndrome, creating a significant information gap when siblings take over. In a 2021 survey of sibling caregivers, 20% lived with their sibling with a disability, 41% anticipated living with them in the future, and 89% said they had a supporting role in their siblings’ lives. As part of Canadian Down Syndrome Week (Oct. 22–28), the Canadian Down Syndrome Society (CDSS) has launched an awareness and fundraising campaign called “Care Instructions.” The campaign, created by FCB Canada, consists of a series of videos in which ageing parents offer heartfelt words of encouragement and advice to future sibling caregivers who might be unprepared for the magnitude of the task awaiting them. The videos direct to the CDSS website for more information and to make a donation.
read less...Client: Canadian Down Syndrome Society
Executive Director: Laura LaChance
Sr Manager, Fund Development: Pamela Massaro
Marketing and Communications Manager: Courtney Cassel
Community Engagement and Support Specialist: Sarah Caraher
Agency
EVP, General Manager: Tracy Little
Account Director: Leore Davids
Accounts Supervisor: Sophie Seidelin
Chief Strategy Officer: Shelley Brown
Senior Strategist: Audrey Zink
VP Broadcast Production: Sarah Michener
Senior Broadcast Producer: Alexandra Postans
Integrated Producer: Chad Macdonald
Production
Line Producer: Gillian Marr
Post-Production: 456 studios
Executive Producer Post: Elise Beauvais
Editor and motion graphics: Tyler Strahl
Colourist: Conor Fisher
Audio Production: Oso Audio
Producer: Kristine Lippett
Audio director/ engineer: Daenen Bramberger
PR: Shannon Stephaniuk, Glossy
Media Agencies: Initiative & Kinesseo
VP, Head of Social, Kinesso: Tyler Dmytrow
Associate Director, Social, Kinesso: Tamara Tkachuk
Manager, Gaming Partnerships, Initiative: Pascaline Forget
Account Manager, Social, Kinesso: Sharon Jacob
Senior Campaign Manager, Social, Kinesso: Blessy Thomas
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