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Canadian Down Syndrome Society: Care Instructions: Bibi
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Medical advances have seen the life expectancy for Canadians with Down syndrome more than double over the past 40 years. The average life expectancy has risen to over age 60 today, up from 25 years of age in 1983. Many people with Down syndrome are now beginning to outlive their parents, and the responsibility for caregiving is increasingly being passed on to siblings. As their primary caregivers, parents often carry the knowledge about how to care for those with Down syndrome, creating a significant information gap when siblings take over. In a 2021 survey of sibling caregivers, 20% lived with their sibling with a disability, 41% anticipated living with them in the future, and 89% said they had a supporting role in their siblings’ lives. As part of Canadian Down Syndrome Week (Oct. 22–28), the Canadian Down Syndrome Society (CDSS) has launched an awareness and fundraising campaign called “Care Instructions.” The campaign, created by FCB Canada, consists of a series of videos in which ageing parents offer heartfelt words of encouragement and advice to future sibling caregivers who might be unprepared for the magnitude of the task awaiting them. The videos direct to the CDSS website for more information and to make a donation.
Client: Canadian Down Syndrome Society Related |
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