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DISCO Cecilia: Timelines
DISCO, a leader in legal technology is launching a major campaign in the US and UK to promote Cecilia, a new AI-powered platform designed for attorneys. The campaign, created by London-based agency BigSmall, sees the return of DISCO’s campaign icon, Lady Justice – or Lady J as she calls herself. In the new campaign, Lady J addresses the surprised staff of a law firm, telling them that with Cecilia on board, they won’t have to pull another all-nighter on work that AI can do for them. When Lady J urges them, “this weekend, have a weekend,” the celebrations get out of hand and the office descends into a frenzied chaos of lawyers pouring water on their heads, eating documents and diving into shredded paper. In other spots we see a father playing ‘tickle monster’ with his grown-up son so that he can catch up on years of lost parenting time and an apparently elderly lawyer who’s been prematurely aged by reviewing documents manually. The campaign was shot by award-winning director Clay Weiner through production company Biscuit and will run in the US and UK from December 6th.
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