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DISCO Cecilia: Aged

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DISCO, a leader in legal technology is launching a major campaign in the US and UK to promote Cecilia, a new AI-powered platform designed for attorneys. The campaign, created by London-based agency BigSmall, sees the return of DISCO’s campaign icon, Lady Justice – or Lady J as she calls herself. In the new campaign, Lady J addresses the surprised staff of a law firm, telling them that with Cecilia on board, they won’t have to pull another all-nighter on work that AI can do for them. When Lady J urges them, “this weekend, have a weekend,” the celebrations get out of hand and the office descends into a frenzied chaos of lawyers pouring water on their heads, eating documents and diving into shredded paper. In other spots we see a father playing ‘tickle monster’ with his grown-up son so that he can catch up on years of lost parenting time and an apparently elderly lawyer who’s been prematurely aged by reviewing documents manually. The campaign was shot by award-winning director Clay Weiner through production company Biscuit and will run in the US and UK from December 6th.
Credits Other credits

Client

Chief Marketing Officer: Tom Furr

Head of Brand: Elena Chacko Kennedy

Associate: Devan Wolf

Agency

Strategy Partner: Ben Cleaver

Managing Partner: Matt Edwards

Designer: Jonty Harbinson

Production

Production Manager: Samantha Somers

Production Designer: Sam Riley

Costume & Styling: Vicki Russell and Ugne Smalskyte

Hair & Make-up: Emilie Yong-Mills

Lady J: Amy Booth-Steel

Edit: Stitch

Editor: Tim Hardy

Post Production: Black Kite

Online: Chris Grey

Music: Louis Schwadron

Sound: Ben Leeves at Jungle Studios

Stills Photography: Owen Harvey

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