Formula E: It's On

Formula E today unveiled its Season 10 campaign, boldly declaring ‘It's On’, as the most competitive world championship in motorsport returns for its biggest-ever season starting in Mexico City in January. The global campaign kicks off with a film set in a Tokyo antique store, owned by a die-hard Formula E fan. The setting captures Formula E’s historic achievement of becoming the first FIA World Championship to race on the streets of Tokyo, with Round 6 taking place there next year on Saturday, 30th March. Formula E has partnered with Uncommon Creative Studio for this fourth joint creative endeavour. The short film starts a campaign roll-out that will see activations designed for fans and newcomers alike across iconic city centres around the world and celebrate the tenth anniversary of the championship which opens with the 2024 Hankook Mexico City E-Prix on Saturday, 13th January. The narrative of the film blends humour and drama, interspersed with spectacular highlights from Season 9, plus Easter eggs for eagle-eyed viewers nodding to Formula E’s drivers, racing teams, manufacturers, and commercial partners. The new campaign builds on the momentum of last season, which was the most competitive yet in the ABB FIA Formula E World Championship. Both the Drivers’ and Teams’ world championship titles remained in the balance until the very end of the season, with four drivers in with a chance of winning until the final weekend.