Interactive ad: Change The Ref: The Shotline

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Top 6: February 21st 2024

Parents, survivors, and advocates for gun safety will launch The Shotline - an automated platform and campaign that uses AI technology to recreate the voices of innocent victims lost to acts of gun violence to tell the harrowing details of how they were killed in their own voice. Each victim’s personal message will be sent as a call directly to lawmakers again and again, and force our leaders to confront the toll of their inaction.

Category Charities & appeals
URL http://www.theshotline.org/
Client Change The Ref
Agency MullenLowe U.S.
Production Edisen
Country United States of America
Uploaded 15 February, 2024

Credits

Executive Creative Director
Tim Vaccarino
Producer
Briana Hemphill
Assoc Creative Director
Anne Love Feild
Art Director
Tucker Stosic
Copywriter
Jack Loftus
Copywriter
Kieran Murray
Copywriter
Annie Turner
Copywriter
Nick Gonzales
Executive Producer
Gillian Blain
Executive Producer
Courtney Coyne

Other credits

Agency

Head of Design Joao Paz

Designer Gabe Guedelha

Designer Christian Meissner

Motion Designer Jeong Lee

Business Director Courtney Calvert

Project Manager Victoria Stosic

Content Producer Aubrey Hayden

Head of Technology Dave Lee

Developer Paul Dornfeld

Content Producer Diana LeBreque

Content Producer Joe Piro

Business Affairs Manager Kim Burns

PR Director Kelly Burke

Account Handling Chegge Ulli

Strategy Director Ellie Gogan-Tilstone

Strategist Juanita Baquero Rey

Strategist Emma Laudano

Production

Designer Mirko Lempert

Executive Producer Jake Loonan

Change The Ref: The Shotline

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