Interactive ad: wwf: Extinction Days

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Top 6: February 21st 2024

The WWF World Nature Foundation has asked leading Danish and international researchers to assess when a specific species is at risk of becoming extinct in the wild. The researcher's stated year represents the most accurate estimate of the species' potential extinction unless action is taken to change its situation. Note that the proposed day and month for the extinction of the species is chosen at random.

Category Charities & appeals
URL https://www.extinctiondays.com/
Client WWF
Agency &Co. / NoA
Country Denmark
Uploaded 14 February, 2024

Credits

Creative Director
Claus Collstrup
Art Director
Jonathan Slyngborg Fjord
Art Director
Claus Collstrup
Copywriter
Sophie Hotchkiss

Other credits

Agency

Graphic Designer: Morten Grundsøe

Interactive Producer: Palle Storm Aufeldt

Media Strategists: Mark Ellegaard & Morten Saxnæs

Account Director: Sarah Gandil

Account Manager: Christoffer Reimer Petri

Animator Bold, NoA: Gustav Ditlev Sørensen

Designer, NoA Ignite: Neal Drasbeck

Project Manager, NoA Ignite: Niclas Haumann

UX, NoA Ignite: Thea Nielsen

Developer, NoA Ignite: Tomm Huth

Engagement Director, NoA Ignite: Kasper Kærsgaard

Client: WWF Denmark

Communication Director: Tobias Emme Høgsberg

Strategic Consultant: Rie Kromann

Corporate Partnership Manager: Henriette Nedergaard

Head of PR & Media: Mai-Britt Noe

wwf: Extinction Days

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