Interactive ad: Tourism Tasmania: TasmanAI

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Top 6: February 21st 2024

Tourism Tasmania has launched an image generator ‘TasmanAi’, which instead of using artificial intelligence turns people’s prompts into original art made by local Tasmanians. The new campaign was created by BMF and Orchard with PR driven by Havas Red and media by Starcom.

Category Travel, transport & tourism
URL https://www.discovertasmania.com.au/tasmanai/
Client Tourism Tasmania
Agency BMF / Orchard
Production Good Oil
Country Australia
Uploaded 15 February, 2024

Credits

Director
Taylor Ferguson
Chief Creative Officer
Alex Derwin
Executive Creative Director
David Fraser
Creative Director
Casey Schweikert
Creative Director
Rees Steel
Art Director
Imogen Wetzell Ramsey
Copywriter
Declan Harrick

Other credits

BMF

Design Director: Fiona McLeod

Planning Director: Thomasine Burnap

Client Services Director: Edward Hughes

Senior Account Director: Rebekah O’Grady

Account Director: Brigitte Davies

Head of TV: Jenny Lee-Archer

Art Buyer: Basir Salleh

Digital Agency: Orchard

PR Agency: Havas Red

Media Agency: Starcom

Production Company: Good Oil

Sound Production: Rumble

Tourism Tasmania: TasmanAI

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Tourism Tasmania: TasmanAI

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