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Web Film
Grab: Group Orders
GrabFood Philippines wants to prove how their Group Order feature can aid in making office lunch transactions more seamless. To do this, the brand partnered with GIGIL Philippines to create an arresting online campaign. Lunchtime serves as a time for workers to enjoy their meals and relax. But this also comes with a challenge, particularly for the designated order-taker tasked with organizing everyone’s requests. The film hinges on this relatable experience. It starts with a long-haired, long-bearded office worker who restlessly waits for lunchtime to order. Upon opening his Grab app, multiple faces emerge from his hair and his beard, asking him to place their orders as well. In the end, GrabFood Group Order relieves him of the burden of order-taking. Now, people can enjoy their group lunches with friends, family, or officemates without complications.
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