Every year, a day is set aside to celebrate mothers from all walks of life. Gifts are often purchased to show love and gratitude. But what do moms truly desire? To see their kids get … read moremarried and start their own families. But, those gifts take time. GIGIL Philippines has expanded on the previous year’s campaign line, 'Some gifts take time. For everything else, there’s Grab,' the goal was to create a fresh take on the idea. This led to the development of the 'Instant Delivery’ film. The film follows a mother visiting her son and pregnant daughter-in-law. To everyone’s surprise, the daughter-in-law goes into labor. And delivers to her husband's mother the gift she had wanted for Mother’s Day.
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